Martijn van Vreeden


Digital Analytics

Understanding retention with customer feedback data

To get a better understanding of customer behavior in relation to the quality of the product and services a company provides, we often use customer feedback forms. We all know the concepts of NPS, CES or other ways of getting an understanding of customer satisfaction. What are the biggest differences and which one predicts retention most reliably? Let’s find out. [Read More]

Hugo shortcode to serve images in next-gen formats

Hugo shortcode to serve images in next-gen formats In my last blogpost I shared 10 ways to improve your Hugo website performance. My last tip was to serve images in next-gen formats. This could improve the performance of your website significantly. Eventhough there are multiple next-gen formats you can integrate, the best browser compatibility will come by using WebP, created by Google. Unfortunately, not all browsers support this format yet (looking at you, Safari! [Read More]
#hugo 

10 Ways to improve your (Hugo) website performance

Website performance matters. Even if I would selfishly ignore all other human visitors to my website, I would be supporting Google's mission to make the web faster and help myself climb the ranks of Google. In this article I describe 10 ways to make your Hugo website (or any other website) faster and give users a better experience. [Read More]
#hugo 

How to create Google Tag Manager documentation with R

Creating digital data documentation can be a painstaking, boring, but extremely useful endeavor. Knowing what digital data is available to you and others can be helpful to understand the potential of your data set, as well as provide context to analysis, reporting and other ways to leverage data. To take some of the effort out of creating documentation about the contents of your Google Tag Manager account, I have created a script that pulls data out of the environment and outputs a simple Excel file, which you can share with stakeholders. [Read More]

Why I moved my personal blog from Wordpress to Hugo

It was one of those rare moments in my freelance career when I had some extra time on my hands. Eager to work on a website and tinker with some code. I was looking at my personal website (which you're on right now). It was still built on Wordpress, with a basic theme and some useful features. In reality, I wasn't using much of the power that Wordpress holds. [Read More]
#hugo  #me 

Collecting Spotify data with R

Spotify has made its data very accessible to endusers to play with. Their API provides you with a plethora of options to get to their data, which is a ton of fun to analyse. To get started, you wil need to R packages to access the data and process it afterwards. [Read More]
#api  #r  #spotify 

Visualising Google Analytics internal search data with R

It’s a well-known fact that for many content-rich websites like e-commerce website the internal search engine is one of the most important features to navigate the website to find the right product. Google Analytics has created several standard reports to show you how visitors use your internal search engine and how this impacts your KPI’s. These reports can be quite useful, but they may also limit your way of analysis. [Read More]